LP Risk, originally MD Jensvold & Company was founded by Marcus Jensvold and opened for business on September 3, 1991.  Its origin goes back to 1982 as Jensvold and Lefevre. In 2010 Newkaiser Co. co-owned by Landon Parnell purchased MDJ and opened locations in Lubbock and San Antonio.

In 2013 Landon Parnell purchased 100% of the stock issued by MD Jensvold from Newkaiser Company. The company was rebranded January 1, 2018 to LP Risk. Today, LPR places business in 18 states representing over 50 binding and brokerage markets. Headquartered in Houston with branch offices in San Antonio, Addison, Shreveport La and remote workers throughout the country.